Poultry Market Intelligence Forum held during 2024 IPPE

Key leaders offered important insights on the domestic and global poultry market.

At the Poultry Market Intelligence Forum during the 2024 International Production & Processing Expo (IPPE), key insights were shared on the state of the domestic and global poultry market and the outlook for High Pathogenicity Avian Influenza (HPAI).

Brian Earnest, lead animal protein analyst with CoBank, highlighted the rise of trade protectionism, emphasizing the shift towards 'slowbalization' due to global financial challenges. Dr. David Swayne of Birdflu Veterinarian, provided a nuanced perspective on HPAI, identifying 45 distinct virus genetic lineages, with ongoing concerns in the H5N1 2344 clade.

Christian Richter, principal with The Policy Group, presented a 2024 Washington Outlook, describing legislative delays, especially on the Farm Bill. Despite concerns, Richter highlighted positive economic indicators for the U.S., including high stock markets and consumer expectations.

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