Atria acquires Gooh!

Collaboration will help Atria's presence in the convenience food sector.

Atria has finalized the acquisition of convenience food business, Gooh!, from Lantmännen Cerealia. Swedish authorities have approved the deal, and Atria now owns Atria Gooh AB, including all 65 employees.

Strategic Acquisition

Jarmo Lindholm, EVP of Atria Sweden, stated, "We are excited to complete this acquisition and look forward to developing Gooh! with our new team in Järna. This is a strategic move to expand our presence in the convenience food sector."

Brand Development

Gooh!, established by Lantmännen in the early 2000s, has become a well-known brand in Sweden, serving around 5 million dishes annually. Atria values the trust and competence built by Lantmännen and plans to enhance product development and market offerings.

For more details, contact Jarmo Lindholm, EVP, Atria Sweden AB, at +46 72 570 38 00.

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