World Egg Day 2024 unveils theme

'United by Eggs' hopes to connect people across diverse backgrounds, cultures and nations.

World Egg Day 2024 is set to unite people from around the globe on Friday, October 11th, under the theme "United by Eggs." This year's celebration emphasizes the ability of eggs to connect people across diverse backgrounds, cultures and nations, showcasing their universal appeal and vital role in global nutrition.

Last year, World Egg Day reached 129 million impressions on social media, with influencer campaigns, talk shows and cooking contests marking the special day. The event continues to grow, highlighting the nutritional value, economic contribution and cultural significance of eggs worldwide.

Julian Madeley, CEO of the World Egg Organisation (WEO), noted, “This year we want to highlight the unmatched power of eggs to bring people together. Eggs unite people in many ways, whether that is through shared meals, cultural traditions, or the joint pursuit of improved nutrition.”

World Egg Day has been celebrated annually on the second Friday of October since 1996, with over 100 countries participating last year. Events included music festivals, egg recipe master classes and even a sand sculpture created for the occasion.

To help businesses and communities celebrate, the International Egg Commission (IEC) has created an industry toolkit, including this year’s theme, key messages and social media graphics. New children’s activity packs have also been developed to engage the younger generation in the celebration.

All resources for World Egg Day can be accessed on the IEC website: www.internationalegg.com/our-work/world-egg-day.


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