December 2024/January 2025

What lies ahead for the global poultry industry in 2025?

WATT Poultry International December 2024/January 2025
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By adopting clean energy sources, such as the sun and wind, processors can reduce their impact on the environment.
Processing & Slaughter
How poultry processors can work with a double bottom line

Shine Background Dimitris66 I I Stock
Europe
Poultry products shine at Innov’Space 2024
All recipients of this year’s Good Chicken Awards were from the U.S.
Animal Welfare
Chicken, egg winners: The Good Farm Animal Welfare Awards
All recipients of this year’s Good Chicken Awards were from the U.S.
Animal Welfare
Chicken, egg winners: The Good Farm Animal Welfare Awards
Interactive display at the World Egg Museum helping to educate young and old on the benefits of eggs.
Egg Production
Many reasons to celebrate the egg!
More In This Issue
Egg Production
How Colombia has tripled egg consumption
Colombia’s per capita egg consumption should reach 346 this year – among the highest in the world – thanks to the industry becoming more sustainable, protecting its sanitary status and targeted marketing.
January 6, 2025
The Colombian egg industry has worked hard to better use its resources, reduce its environmental impact and change consumer perceptions of eggs.
Avian Influenza
Borders have no place in disease control
We should all already know that national efforts to control disease, poultry or otherwise, are of limited value; it is global cooperation that really matters.
January 6, 2025
We should look at the big picture from a global, rather than a national, point of view.
Broilers
The future value of human intelligence in poultry farming
A fully integrated farm will radically change poultry, but, for success, technology alone is not enough.
January 6, 2025
Several sensors are available to collect relevant bird or air quality data.
Asia
Japan’s economic issues benefit local broiler production
Japanese poultry producers are gaining from growing demand for low-cost chicken meat, but outlook remains tough.
January 6, 2025
Japanese consumers have become increasingly cost conscious, and this is fueling demand for cheaper animal protein to the benefit of the country’s poultry producers.
Asia
VIV Asia 2025 at a glance
Attendees will get the chance to network with peers in animal agriculture and learn about the industry's latest innovations.
January 6, 2025
Bangkok At Night
China
Chinese consumers’ interest in health to benefit poultry
With older consumers looking for more easily digestible protein and their younger counterparts seeking low-fat functional protein, poultry will benefit from China’s more sophisticated consumers.
January 6, 2025
Older Chinese consumers are thought to be increasingly favoring chicken for its nutritional benefits and ease of digestibility while younger consumers see it as contributing to weight control and fitness.
Breeding & Genetics
Ensuring safe chick transport to feed the world
We all need to work together to ensure that chicks arrive on farm in the best possible condition.
January 6, 2025
Welfare needs to be a priority at all stages of a chick’s journey.
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