Broiler processors balance environment, economics

Continuous improvement efforts will pay off in the future.

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Workers In Poultry Processing Plant
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As climate change concerns and overall environmental impacts are prioritized by regulators and consumers, processors will be under increasing pressure to develop circular supply chains and use fewer total resources. Energy conservation, water reuse and packaging recycling will need to be balanced with continuous improvement efforts for food safety, product convenience and cost.

An expert trio of panelists will discuss new technologies that can help processors meet consumer needs while remaining both environmentally and economically sustainable at the 2024 Chicken Marketing Summit at the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 29-31, 2024.

Registration is now open.

The panelists include Oliver Hahn, CEO, BAADER Poultry USA, Jay Russell, key account manager, Marel Inc. and Shawn Harris, executive director of bags and case-ready product marketing, North America, SEE.

Oliver Hahn, CEO of BAADER Poultry USA, is originally from Germany, where he completed his degree in mechanical engineering from the Technical University of Applied Sciences in Lübeck. With over three decades of dedicated service in the poultry industry, Hahn possesses exceptional expertise and experience.

Jay Russell is a key account manager for Marel Inc. and an active board member of various national and state poultry federations. He has spent the last 18 years with various engineering and OEM manufacturing companies implementing plant-level production automation technologies on a global level for the poultry, meat, seafood, pet food and consumer foods industries. He graduated from Auburn University with a degree in biosystems engineering, minoring in mechanical engineering.

Shawn Harris holds more than 29 years of experience at SEE, all focused on protein packaging and the Cryovac Brand. After graduating from Texas A&M University with both a Bachelors and Master of Science degree in Animal Science, Shawn joined SEE in 1995 and has worked in several roles including R&D and technical sales, as well as leadership roles in sales and marketing. In his current role as executive director of marketing of product marketing, North Amercia, Shawn is responsible for driving top line growth for portfolio of packaging materials, equipment, automation and services.

Attend the 2024 Chicken Marketing Summit

Make plans to attend the 2024 Chicken Marketing Summit at the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 29-31, 2024. This one-of-a-kind event will look forward to the consumer of 2035 and the issues that will impact their protein choices.

For the first time, the Summit will have two content tracks. As always, one track will focus on consumer trends of today and what will be expected in 2035 and how advancing digital technology will impact how chicken will be sold and marketed in the future. The second content track will explore how the industry will meet consumer expectations by adapting new and existing technologies to raise and process broilers utilizing fewer resources and with improved welfare, food safety and convenience.

Registration is now open.


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