Chicken Marketing Summit News: Page 2

Chicken Marketing Summit News
Cost-conscious consumers: What poultry producers should know
Inflation and generational changes have heavily impacted the way consumers shop, however, chicken prevails as the favorite option compared to other protein sources.
Another way that inflation affects affecting purchasing decisions is by where consumers are shopping. Consumers are shopping less in traditional grocery stores and more in mass/supercenter stores where they can buy in bulk.
Chicken Marketing Summit News
12 consumer trends impacting chicken consumption in 2023
How changes in culture can create long-lasting changes in poultry purchases.
Every day, we are confronted with a new “category changing” trend that shakes the chicken industry. But what’s truly here for the long run, and what’s likely to be just a passing fad?
Chicken Marketing Summit News
How producers can stay relevant in poultry’s digital revolution
Poultry producers will need to capitalize on future ecommerce opportunities, such as new business models, to maximize their success in retail.
Retail is in a state of transition that is resulting in new business models and ecommerce opportunities for producers, Mark Strobel, Euromonitor International Senior Research Manager, explained at the 2023 Chicken Marketing Summit.
Poultry Tech Trends
8 changing chicken consumption trends to watch in 2024
In 2023, cost-conscious chicken consumers looked for ways to stretch their dollars further. What will matter to consumers in 2024?
Cooked Chicken Fork Plate White Background
Poultry Tech Trends
3 challenges slowing chicken retail, foodservice in 2023
Learn what big pain points are impacting the final step of the chicken supply chain.
Drive Thru Takeout Concept
Chicken Marketing Summit News
Wayne-Sanderson Farms recipe finder wows chicken consumers
Search By Ingredient converted followers into fans.
Screenshot of Search by Ingredient tool
Chicken Marketing Summit News
Rouses retail store opens fried chicken drive thru
The blending of foodservice and retail is an emerging trend.
Rouses
Chicken Marketing Summit News
HPAI: Should the US poultry industry still be concerned?
The 2022-2023 avian influenza outbreak is the worst recorded in history.
Chickens
Chicken Marketing Summit News
Most poultry consumers buy for price, not sustainability
Even though poultry consumers are putting more importance on sustainability, it’s not the primary consideration when making a purchasing decision in the grocery store.
Fresh Chicken Supermarket
Poultry Tech Trends
Are plant-based meat alternatives destined to fail?
Is there a path forward to success?
Tofu Burgers On White Bkgrnd
Chicken Marketing Summit News
Wayne-Sanderson Farms wins 2023 Chicken Marketer of the Year
Wayne-Sanderson Farms helped cost-conscious consumers save money, be more creative in their cooking and reduce food waste with the launch of its innovative Search By Ingredient tool.
Cmoy
Chicken Marketing Summit News
Value, taste and health outweigh price for chicken purchases
Chicken is positioned to satisfy Gen X and Millennials as they assume the grocery buying power.
Cooked Chicken Seasoned
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