Top 10 poultry consumer trends of 2023 (so far)

Follow links to the most popular consumer trends articles and blogs from WATTPoultry in the first half of the year.

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Here are the 10 most-read new consumer trends articles during the first half of 2023:

1. Cage-free shift study proves many consumers are indifferent

A recently published research study identifies the cage-free conversion challenges the U.S. egg industry faces related to costs, construction, lack of consumer demand and insight concerning what consumer and producer perceptions are on the transition.

2. US consumers are still eating eggs, no matter the price

Despite high egg prices and a lower supply, consumers ate nearly the same number of eggs in 2022 as they did in 2021.

3. Popeyes’ ghost pepper wings are back to heat up January

The fan favorite Popeyes Ghost Pepper Wings are back for a limited time to ring in the new year.

4. 8 poultry retail consumption trends to watch in 2023

Price is a concern for many meat and poultry shoppers going into 2023, but that doesn’t mean that the industry should be concerned.

5. Better Chicken Commitment or Worst Chicken Commitment?

Retailers and other people affiliated with all stages along the poultry supply chain were urged not to engage in conversations about adopting the Better Chicken Commitment, saying it is all part of a plan for animal rights activists to put an end to put an end to animal agriculture.

6. How a potential recession could impact the poultry industry

Another recession is likely to occur in the next 12 months and this could dramatically impact how consumers shop for poultry and other proteins.

7. McDonald’s 2023 strategy continues to focus on chicken

McDonald’s will continue to prioritize chicken over the coming year.

8. Wendy’s launches Ghost Pepper Ranch Chicken Sandwich

Wendy’s unveiled its first new Made to Crave offering of 2023: the Ghost Pepper Ranch Chicken Sandwich.

9. VIDEO: Inflation to drive chicken consumer behavior in 2023

Inflation is expected to be one of the biggest macroeconomic trends impacting chicken consumption this year.

10. Lawsuit calls boneless chicken wings ‘deceptive’

A new lawsuit claims that boneless chicken wings from Buffalo Wild Wings should be marketed as chicken nuggets, not wings.


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