Top 10 poultry consumer trends of 2024 (so far)

Follow links to the most popular consumer trends articles and blogs from WATTPoultry in the first half of the year.

Doughman Headshot3 Headshot
Chick Fil A
Jonathan Weiss | bigstockphoto

Here are the 10 most-read new consumer trends articles during the first half of 2024:

  1. Chick-fil-A changes antibiotic use policy for chicken
    The move is “due to challenges in finding chicken supplies,” the company said.
  2. 3 big opportunities for chicken in 2024
    How to keep chicken as the protein at the center of the plate.
  3. Generation Z could change chicken consumption forever
    By 2035, Generation Z will be the primary purchasers of protein and this will have a significant impact on the way that chicken is raised, processed and marketed. Are you ready?
  4. Activist cage-free reports, deadlines and consumer trust
    Many U.S. cage-free commitments made by restaurants are due in 2025. Will these pledges be met, and will consumer trust be damaged if they are not?
  5. Generation Z will transform how chicken is marketed
    This demographic will be extremely value-driven and believe their food choices say something about them.
  6. Can a caged, cage-free sign influence the egg consumer?
    Caged and cage-free signage in the grocery store is becoming a topic of conversation among some companies, and even Michigan’s Attorney General.
  7. Consistent Egg Labels Act to reduce misleading marketing
    The U.S. legislation was created to combat the practice of labeling artificial egg products with the term “egg” and reduce consumer confusion.
  8. Could pythons replace conventional livestock on our plates? (blog)
    Elizabeth Doughman: Snakes on a plate? We’ll have to see how consumers feel.
  9. The ‘OG of protein’ is chicken, Tyson VP says
    Wendy Jean Bennett wants consumers to think of poultry and pork when they want to increase their protein consumption in a healthy way.
  10. Shake Shack challenged over hormone-free chicken claims (blog)
    Elizabeth Doughman: Don’t mislead consumers with claims-based marketing; educate them.

Attend the 2024 Chicken Marketing Summit

Make plans to attend the 2024 Chicken Marketing Summit at the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 29-31, 2024. This one-of-a-kind event will look forward to the consumer of 2035 and the issues that will impact their protein choices.

For the first time, the Summit will have two content tracks. As always, one track will focus on consumer trends of today and what will be expected in 2035 and how advancing digital technology will impact how chicken will be sold and marketed in the future. The second content track will explore how the industry will meet consumer expectations by adapting new and existing technologies to raise and process broilers utilizing fewer resources and with improved welfare, food safety and convenience.

Registration is now open.

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