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Diseases & Health
Enterococcus coinfection makes E. coli more deadly in poultry
The avian specific form of E. coli can lead to an infection called colibacillosis that can cause septicemia, organ failure and death.
Brand Insights
Revolutionizing Nutrient Application: Innovative Solutions for Modern Agriculture
New Leader Manufacturing
Explore New Leader's cutting-edge nutrient applicators—the NL720, NL600, and NL450—designed to maximize productivity, efficiency, and profitability in the field, supported by an engaging 3D animation of the NL720 in action.
Poultry Tech Trends
Ozempic could change the future of poultry consumption
Growing weight-loss drug adoption is impacting what food consumers buy.
Business and Markets
Innovation key to managing younger generations in poultry
Generational insights should have an immediate impact on how managers hire for and lead their team in the poultry industry.
Broilers
Updated American Humane broiler standards now available
The updates were made according to recent research, feedback from animal welfare experts and tests that applied the changes in an on-farm setting.
Poultry Tech Summit News
Perdue Farms adopts on farm chick hatching technology
With the approach, chicks are given immediate access to food and water.
Consumer Trends
Broiler meat’s affordability shines bright at retail, foodservice
Even though broiler meat prices surged in the aftermath of the pandemic, the edge over competing protein categories like beef remains decisive.
Podcasts
Is the poultry industry ready for new Salmonella framework? [PODCAST]
Elizabeth Doughman, editor, WATT Poultry USA and Poultry Future talks with Bill Potter, Ph.D., poultry food safety and processing extension at the University of Arkansas, about how to prepare for the USDA FSIS proposed Salmonella Framework.
WATT Poultry Chat
How TARGAN’s feather sexing technology offers solutions to common problems in broiler production
TARGAN’s Vice President Liz Turpin share her insight into how adopting feather sexing technology at the hatchery can help to resolve issues throughout broiler production.
Europe
Poultry products shine at Innov’Space 2024
From information systems to bird scarers, the latest edition of innov’Space had plenty to interest the poultry sector.
Asia
VIV Asia 2025 at a glance
Attendees will get the chance to network with peers in animal agriculture and learn about the industry's latest innovations.
New Technologies
Top 10 poultry technology trends of 2024
Here are the 10 most-read new technology articles of 2024.
Food Safety
Salmonella control in poultry takes center stage
With newly proposed guidelines putting food safety in the spotlight, accurate monitoring programs are more important than ever.
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