Over-expansion, weak demand stall China's broiler sector

A slowly recovering economy offers some solace for China’s broiler producers, but the market remains tough.

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With the hoped-for recovery in China’s economy yet to fully emerge, the country’s consumers are keeping a watchful eye on expenditure, and this is expected to impact chicken meat consumption.
With the hoped-for recovery in China’s economy yet to fully emerge, the country’s consumers are keeping a watchful eye on expenditure, and this is expected to impact chicken meat consumption.
Pichet Iam-oad | iStock.com

While the expansion in China’s poultry industry that occurred last year is unlikely to be repeated in 2024, the sector can, at least, look forward to slowly recovering demand.

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