What the European Chicken Commitment will mean in practice

Webinar to examine the costs and implications of the ECC for European poultry farmers.

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Courtesy BusinessWire

The European Chicken Commitment (ECC) has been adopted by numerous retailers, restaurants and catering businesses and requires its signatories to only source chicken from producers that adhere to its standards. Developed by non-governmental welfare organizations, signatories must require their suppliers to work to the ECC by 2026 -- but what are the costs and implications of adopting ECC requirements?

The ECC requires production to follow standards that are in excess of those currently required by the European Union (EU). For example, in the case of stocking density, there is a requirement for a maximum of 30 kg liveweight per square meter and, where growth is concerned, a guide threshold rate of 60 kg per day.

To better understand what these changes, and others, set out in the ECC would mean for European poultry producers, AVEC, the body that represents the European poultry industry, will host a webinar on May 22, 2024.

Informing decisions

The webinar will share the findings of a report commissioned by AVEC from specialist agricultural consultancy RSK ADAS Ltd. (ADAS). The consultancy looked in detail at the likely impact and the consequences of full adoption of ECC requirements across E.U. chicken production, and the findings will be shared with the audience.

In addition to the thorough analysis by the ADAS team of the report’s findings, there will also be a panel discussion examining sustainability and the balance between economic, environmental, and social considerations.

Registration details can be found here

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