The Tyson Foods and Walmart logos will debut on each of the 25-yard lines of Frank Broyles Field at Donald W. Reynolds Razorback Stadium at the University of Arkansas, as part of a sponsorship extension with the two companies and the university.
The logos on the field can be seen by football fans, starting September 14, when the Razorbacks host the University of Alabama at Birmingham.
“We are grateful to our longtime partners Walmart and Tyson Foods for stepping forward once again to support Razorback Athletics and the University of Arkansas,” said Hunter Yurachek, Vice Chancellor and Director of Athletics at the University of Arkansas. “Their investment continues to be meaningful in the lives of our 465 Razorback student-athletes and our program. It is only fitting that when fans watch the Hogs play at Donald W. Reynolds Razorback Stadium, they will be reminded of two Arkansas born success stories that transformed our state and reshaped our world.”
As part of the sponsorship, Tyson Foods and Walmart will gain extensive visibility through their logo’s placement on the field, through television visibility and exposure on social media platforms. In addition, the two companies will leverage opportunities to engage with Razorback fans through exclusive sponsorship activations, events, promotions and content collaboration with student-athletes.
“At Tyson Foods, we are deeply committed to supporting students, student-athletes, college sports and our local communities. By investing in college education and athletic programs, we aim to foster growth and talent, ensuring a brighter future for the next generation,” said John Tyson, Chairman of the Board, Tyson Foods.
“This is an opportunity to make a commitment to the Razorback nation and elevate our brand both in Arkansas and to fans across the country,” said Donnie King, President and CEO of Tyson Foods.
Earlier in 2024, Tyson Foods, headquartered in Springdale, Arkansas, introduced Tyson Razorback Nuggets, a line of fully-cooked and breaded chicken nuggets, in the shape of the university mascot.
