Report calls JBS ‘net zero by 2040’ claims misleading

JBS USA should discontinue the use of misleading and aspiration claims in its commitment to go net zero by 2040, the National Advertising Review Board (NARB) recommended.

Elizabeth Doughman

June 23, 2023

Jbs1

Benjamin Ruiz

JBS USA should discontinue the use of misleading and aspiration claims in its commitment to go net zero by 2040, the National Advertising Review Board (NARB) recommended.

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View of the screening, dewatering and containment area upgrades at the John Soules Foods processing plant in Valley, Alabama.

Holistic water management benefits Alabama processor

Gen Z said it values spending time with family and friends and uses food to facilitate in-person interactions and social experiences.

Positioning chicken to win with the consumer of 2035

Holistic water management benefits Alabama processor

John Soules Foods named Clean Water Award winner in the pretreatment category.

View of the screening, dewatering and containment area upgrades at the John Soules Foods processing plant in Valley, Alabama.

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Salmonella control starts early with breeders

Zoetis

An obvious way to eliminate Salmonella in broilers is to vaccinate breeder flocks.

Salmonella control starts early with breeders

Food Safety & Processing Perspective

Technology to improve poultry welfare and sustainability

New collaboration brings together entrepreneurs and technology innovators with leaders in the poultry supply chain, seeking continuous improvement in poultry welfare and sustainability.

A new collaboration between the Poultry Tech Summit and the US-RSPE will bring together innovators and entrepreneurs with sustainability professionals from throughout the poultry supply chain.

Kipster shares 3 ways to embrace a circular food economy

Reusing byproducts and putting layer meat back into human food are just a few ways that the poultry, egg producer is working to build a circular food system.

Environment Outside Grass Sky

Silvopasture systems offer benefits for poultry health

Adding vegetation to poultry pastures could improve poultry health and welfare as well as help prevent the spread of avian flu.

Brown Chickens Closeup Outside

Perdue AgriBusiness launches more sustainable barge

Named Miss Madeline, after the Perdue family matriarch, the innovative vessel marks a significant step in reducing greenhouse gas emissions.

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JBS plans to build 3 poultry plants in Nigeria

The Brazil-based company also intends to build two beef plants and one pork plant in the African nation.

Officials from the Government of Nigeria and JBS signed a memorandum of understanding in which JBS will build three poultry plants, two beef plants and one pork plant in the country.

University of Guelph investigates poultry litter biochar

Using biochar made from poultry litter can help producers save money and reduce emissions.

Chickens Feeding Poultry House

Maple Leaf's McCain calls for more climate leaders

“We’re not going to win this climate battle with whispers,” said Maple Leaf executive chair Michael McCain. “Companies that lead need to be handed a bullhorn, not a muzzle.”

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Pilgrim’s reduced Scope 1, 2 emissions by 4% in 2023

The company's goal is to have net-zero greenhouse gas emissions by 2040.

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Burcon launches Puratein for egg replacement applications

DSM-Firmenich, CPF Philippines partner to boost production sustainability

The two organizations have signed a memorandum of understanding (MOU) to implement DSM-Firmenich’s Sustell, a life cycle assessment (LCA) platform for animal protein to measure and improve the environmental footprint of animal proteins.

Defining sustainability in poultry can be challenging

Because there are varying definitions of what sustainability success is, making achievements in the area can be tricky for poultry producers.

Because sustainability is multi-dimensional and often involves competing interests, it can be difficult to define when considering the poultry industry’s significant impact.

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