Defining sustainability in poultry can be challenging

Because there are varying definitions of what sustainability success is, making achievements in the area can be tricky for poultry producers.

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Because sustainability is multi-dimensional and often involves competing interests, it can be difficult to define when considering the poultry industry’s significant impact.
Because sustainability is multi-dimensional and often involves competing interests, it can be difficult to define when considering the poultry industry’s significant impact.
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Sustainability in the poultry industry influences everything, including the consumer, producer, environment and financial status. Because sustainability touches each part of the poultry supply chain, defining what sustainability is and how to improve it can be challenging.

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