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News and analysis on the global poultry
and animal feed industries.

Broilers & Layers

The latest articles, analysis and information on managing broiler and laying hen production, nutritional and health information, housing systems and technology and bird welfare practices to help poultry producers maximize flock performance and yields from the editors of WATT PoultryUSA, Poultry International and Egg Industry magazines.

ARTICLES

5 digital food marketing trends for poultry producers

A Google account executive gives inside perspective as to what drives consumers’ food-buying decisions in an electronically obsessed era.
A Google account executive discusses various consumer wants and trends that companies should consider when analyzing their marketing plans.
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Why poultry employees leave or stay

A U.S. Poultry & Egg Association survey examined the reasoning behind poultry employees’ decisions and how companies are working to improve their retention.
Turnover is high in the poultry industry, but better understanding of why employees decide to resign can help companies improve retention.
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Slow-growth chicken consumer opinions can be swayed

Consumer willingness to pay more for products from slower-growing broilers depends largely on the information they receive, study reveals.
Consumers do not presently know much about the differences between conventional chicken breeds and slower-growing breeds, and as a result, their opinions can easily be swayed, a recent study said.
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5 technologies that may improve broiler welfare

A Tyson Foods leader on animal welfare shared her thoughts on innovative concepts that will likely change broiler animal welfare in the near future.
Consumers are demanding greater animal welfare as part of enhanced food industry transparency, so the poultry industry will need to start looking for novel ways to boost welfare outcomes.
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