News and analysis on the global poultry
and animal feed industries.

Broilers & Layers

The latest articles, analysis and information on managing broiler and laying hen production, nutritional and health information, housing systems and technology and bird welfare practices to help poultry producers maximize flock performance and yields from the editors of WATT PoultryUSA, Poultry International and Egg Industry magazines. Register for free to access premium content.

ARTICLES

Jan Henriksen

The poultry sector must act together to beat COVID-19

Concerted action is needed if the poultry industry is to overcome the obstacles presented by the novel coronavirus and ensure continued supplies of animal protein.
COVID-19 has interrupted supply chains across sectors but by working together the poultry industry can overcome current difficulties and continue to supply affordable animal protein.
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GenZ-friendly-packaging

How the egg industry can grow its appeal to Gen Z

Eggs already score highly from environmental and sustainability perspectives, but greater alignment with new consumer trends could help to foster new loyalties.
Research in the egg sector needs to focus on if the industry can align itself further with the demanding group of consumers that is Generation Z.
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Futuristic-eye

What might post-pandemic farm inspections look like?

New technology designed to help poultry producers and others overcome COVID-19 restrictions may have longer-term value changing the face of farm inspections.
New technology designed to help poultry producers and others overcome COVID-19 restrictions may have longer-term value changing the face of farm inspections.
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