Consumer trust in government, media and businesses declined during the COVID-19 pandemic. This poses a challenge to the meat and poultry industries, since modern consumers want to buy from brands they trust and they’re willing to pay more for that trust.
Israel has reported its first outbreak of H5 highly pathogenic avian influenza (HPAI) in poultry since May of 2015. A similar virus has been detected at a farm in Russia’s Ural federal district for the first time this winter.
Composting has proven to be a convenient, affordable, socially acceptable and environmentally acceptable way to dispose of poultry carcasses, but in order to be effective and biosecure, there is a certain “cookbook” that poultry producers should follow.
Consumer willingness to pay the additional cost of cage-free egg production is still in question while U.S. egg producers continue to build new cage-free housing in advance to implementation of cage-free housing legislation and cage-free egg purchase pledges.
Many factors play a role in the shift of layer housing to cage-free, including state law changes, consumer demand and housing costs, but there seems to be a disconnect between what consumers are asking for and what they want.