Netherlands-based Plukon Food Group has reached an agreement for the 100% acquisition of Redondo, an integrated poultry company located in the region of Madrid, Spain.
Redondo is a second-generation family-owned business that has been active in the poultry market since 1963. It provides high-quality poultry products to customers in- and around Madrid. Redondo is an integrated poultry company that operates a distinct network of facilities in three different locations in Spain, including feed mills, parent stock facilities, hatchery, growing farms and a modern slaughterhouse. Redondo employs about 250 people and its revenues amounted to EUR54 million (US$58.7 million) for the year 2022.
Plukon focuses primarily on the production of premium, fresh poultry products for the retail markets where it is active. Redondo supplies premium chicken products for some of the most relevant retail, business-to-business and foodservice companies in Spain. Thanks to the strategic location of its production facilities, within close range of most of its customers, it can guarantee the supply of high-quality fresh products.
Kees Kraijenoord, CEO of Plukon Food Group, said: “I am pleased to announce the acquisition of Redondo that greatly strengthens Plukon’s position in Spain. In 2020, Plukon entered the Spanish market through the acquisition of Grupo VMR and together with Redondo, this provides our group with a strong platform for future growth in Spain. This deal aligns with our ambition to become a leading player in the production and marketing of poultry in Europe.”
José Luis Redondo, CEO of Redondo, added: “We are convinced that Redondo will continue to grow as part of the Plukon Food Group, and we look forward to realize this together. Plukon is a strong owner for Redondo and all its stakeholders, with a similar view on quality standards and, therefore, we are proud to have achieved this milestone for the company.”
In addition to acquiring Redondo and VMR, Plukon Food Group in recent years has grown through the acquisition of Cuparius Food Group, and Duc, as well as becoming the majority shareholder of Optibrut and ter Maten.
Plukon Food Group, according to the WATTPoultry.com Top Companies Database, is the fourth largest poultry producer in Europe, having slaughtered 462.8 million broilers during the past year.
