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Consumer Trends
Chicken wing market stages a huge comeback
Wholesale wing prices are on track to post the second-highest annual average ever in 2024.
Brand Insights
Tools for efficient crop and seed applications
New Leader Manufacturing
Learn how New Leader Manufacturing is providing solutions for cover crop and seed applications, and reducing waste for farms.
Consumer Trends
Popeyes adds new chicken sandwich flavor to menus
The Golden BBQ Chicken Sandwich is “a declaration that lunch should no longer be boring.”
Consumer Trends
Cracker Barrel rolls out Bee Sting chicken products
New chicken tenders and chicken sandwich glazed with new sauce that combines heat and honey sweet
Chicken Marketing Summit News
Generation Z could change chicken consumption forever
By 2035, Generation Z will be the primary purchasers of protein and this will have a significant impact on the way that chicken is raised, processed and marketed. Are you ready?
Consumer Trends
Wendy’s highlights sustainability, DEI progress
Company reports reduced GHG emissions and improvements to their protein sourcing and workplace diversity.
Egg
US Eggland’s Best uses ASMR content to reach egg consumers
The egg producer is using a new marketing strategy to promote its products to millennials and Gen Z egg consumers.
Poultry Tech Trends
Chili’s forgot to promote its new chicken sandwich
Ad campaign leaves me asking ‘where’s the chicken?’
Chicken Marketing Summit News
How AI builds consumer connections with chicken brands
Artificial intelligence can be daunting, but it can also be a valuable tool to predict and monitor trends
Poultry Tech Trends
Wingstop’s 4/20 chicken promotion reaches new high
Foodservice chain unveiled new THC sauce in celebration of the unofficial holiday of stoners.
Consumer Trends
Chicken and Blue Jays: Sofina Foods partners with MLB team
Janes chicken will be available at concession stands throughout the Rogers Centre during Toronto Blue Jays games.
Chicken Marketing Summit News
Are chicken consumers ghosting virtual concepts?
Now that foodservice dining rooms are open, will delivery become less popular?
Chicken Marketing Summit News
4 steps to a better broiler of tomorrow
Addressing the challenges ahead to meet the demands of a changing world.
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