John McGlone addresses animal welfare issues at the USPOULTRY Financial Management Seminar.
John McGlone, director of animal welfare services at Texas Tech University, urged poultry processors to take control of their animal welfare programs. Failure to do so is not only irresponsible, but it could also greatly hurt the company's image and overall financial success, McGlone said at the USPOULTRY Financial Management Seminar, held recently in Orlando, Fla.
Animal rights activists not only target poultry farms and processors, but they also target the retailers who sell their products. And when the public learns about mistreatment of the animals by processors or by their growers, all three are perceived as abusive.
"When you attack the brand, you attack the image. Brand is very important to any company that sells a product," McGlone said.
McGlone gave several examples of how when retailers learned of animals being treated with disrespect at the farm or processor levels, they went elsewhere for their meat and poultry supplies.
The best way to eliminate this risk is to not only have an animal welfare program in place, but to also have everybody on board.
"From the CEO to the middle management to the workers, every single person should be familiar and conversational about animal welfare," McGlone said.
Seventh Animal Agriculture Sustainability Summit will also cover ways to communicate sustainability efforts to consumers, suppliers and stakeholders
DuPont offers Virkon H2O disinfectant and acidifier for poultry drinking
water quality. Its formulation is engineered to kill the major food poisoning
pathogens such as Campylobacter, Salmonella, E-coli and other organisms such as
Pseudomonas aeruginosa, all of which can be a threat to poultry enterprises.
National Chicken Council elects Simmons Foods’ Todd Simmons as vice chairman, Case Foods’ Mike Popowycz as secretary-treasurer
Pilgrim’s CEO tells shareholders acquisition is still being considered by regulatory agencies
Recalled poultry products are suspected of being contaminated with Staphylococcal enterotoxin
Authorities in South Carolina are investigating cause of wreck involving tractor-trailer transporting live turkeys
Doug Rauch, former president, Trader Joe’s, said “Trader Joe’s became to be a source for destination products,” which became a key component of its winning brand identity.
Pork and turkey company executive gets suspended 30-day jail sentence, six months of probation after attempting to bring a loaded handgun into a federal building
--- Thank you for your patience ----
If you have any issues logging in or any other need feel free to contact us.