John McGlone addresses animal welfare issues at the USPOULTRY Financial Management Seminar.
John McGlone, director of animal welfare services at Texas Tech University, urged poultry processors to take control of their animal welfare programs. Failure to do so is not only irresponsible, but it could also greatly hurt the company's image and overall financial success, McGlone said at the USPOULTRY Financial Management Seminar, held recently in Orlando, Fla.
Animal rights activists not only target poultry farms and processors, but they also target the retailers who sell their products. And when the public learns about mistreatment of the animals by processors or by their growers, all three are perceived as abusive.
"When you attack the brand, you attack the image. Brand is very important to any company that sells a product," McGlone said.
McGlone gave several examples of how when retailers learned of animals being treated with disrespect at the farm or processor levels, they went elsewhere for their meat and poultry supplies.
The best way to eliminate this risk is to not only have an animal welfare program in place, but to also have everybody on board.
"From the CEO to the middle management to the workers, every single person should be familiar and conversational about animal welfare," McGlone said.
i-lighting, LLC has partnered
with AHPharma, Inc. to produce AviLighting, the LED lighting system engineered
specifically for poultry rearing facilities.
Poultry Equipment’s water registration system measures bird consumption. In
order to get accurate data, Jansen Poultry Equipment developed a water
registration system that only measures water that is being used for consumption
by birds, not including flushing water.
Poultry Equipment’s BroMaxx feed distribution system is designed to supply feed
to all broilers in all compartments, regardless the number of birds in the house
or the weight of the broilers.
Executives from meat and poultry companies unite for video that is latest step in meat and poultry industry’s transparency efforts
Vostermans Ventilation offers the multifan tube fan 130. This
fan is based on the key components of the multifan 130 fan, but is belt-driven.
Net income for Sanderson Farms fiscal year 2014 nearly doubles
Aviagen has released revised broiler nutrition
specifications in their Broiler Handbooks for the Arbor Acres, Indian River and
Ross brands, as it continually strives to provide global practical management
advice for broiler farmers.
USPOULTRY, National Chicken Council say OSHA, in its recent accusations against Wayne Farms, appears to be attacking the same safety guidelines it developed
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