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Poultry Processing & Slaughter / Antibiotic-Free Meat / North America / Industry News & Trends
GNP meatballs
GNP Company
on September 23, 2016

Gold'n Plump introduces chicken meatballs, sausages

The fully cooked new products are easy to prepare, filling the consumer trend toward quick 'homemade' meals

Gold’n Plump, the flagship brand of chicken producer GNP Company, is adding new lines of chicken meatballs and sliced sausages that provide a homemade, quality dining experience in as little as 20 minutes—making them ideal for almost any meal or entertaining need. According to Tracy Miller, GNP Company’s Director of Product Innovation, the new lines also boast clean ingredients and are on-trend, filling consumers’ desire for health and better nutrition.

Made of coarse-ground 100 percent quality boneless skinless thigh meat raised with no antibiotics-ever and only real ingredients, the new chicken offerings provide exceptional bite and texture without the fillers and artificial flavors found in many competitive products. All items are fully cooked and sold frozen in re-sealable, zip-top, gusseted bags featuring full-color, appetizing photography, serving ideas and easy-to-follow cooking instructions for the microwave, stovetop, oven, slow-cooker, or skillet.

The new products are scheduled to begin shipping in mid-October and expected to be on shelf by the end of the month—just in time for the busy holiday and entertaining season.

“Research shows that 28 percent of consumers are preparing more meals in less than 20 minutes than they did five years ago,” says Miller. “Meatballs are universally loved and a staple for nearly every culture, while sausages are being considered the new bacon. Both products offer what today’s consumers, millennials especially, are looking for: better, healthier ingredients; bold not boring flavor; leaner protein; and convenient preparation with the taste and texture of handmade.

“For a homemade-like experience, there are no binders, meat substitutes, fillers, preservatives, added hormones, MSG, nitrites, nitrates, artificial flavors or colors in Gold’n Plump chicken meatballs or sliced sausages,” explains Miller. “Also, we are one of the few brands to enter the frozen category with a ‘chicken raised with no antibiotics–ever’ attribute, and the only chicken product in the category to feature the American Humane Certified farm program seal. In addition, the nutritional values of our products are on par or better than similar competitive poultry products with less fat than beef and pork varieties, while providing 20 grams of lean protein per serving.”

Chicken meatball flavors include Homestyle; and Pesto Italian. Among the chicken sausage flavors are Italian Cheese & Peppers; and Hickory Smoked Ham. All new products are gluten-free with the exception of the Homestyle Meatballs.

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