Boston Market pledges to adopt GAP broiler standards
Company known for rotisserie chicken and turkey pledges to make change by 2024
The company, with more than 450 locations in the United States, prepares its fresh chicken and all natural turkey in signature rotisserie ovens.
"By 2024, our intent is to source only chickens that are certified by the Global Animal Partnership (GAP) and processed via a multi-step, controlled-atmosphere processing system that's widely considered to be the most comprehensive and highest level of animal welfare standards," George Michel, CEO of Boston Market, said in a press release dated May 17. "We are committed to meeting these objectives in a way that is sustainable for our business and our suppliers, and that honors the proprietary product specifications which make Boston Market best in class in the restaurant industry."
Boston Market continues to deliver on its "Quality Guarantee" – the company's promise of serving guests all natural and fresh, never frozen, whole chickens that are:
- U.S.-farm raised;
- Without added hormones or steroids;
- 100 percent antibiotic-free;
- MSG free; and
- Gluten free
Boston Market’s decision was praised by the Humane Society of the United States (HSUS) and Compassion in World Farming.
Daryl Still, vice president of supply chain for Boston Market, said the company intends to share its progress toward meeting this goal with its guests.
Learn more about the slower-growing broiler issue
Poultry industry professionals can learn more about animal activists’ push for slower-growing broilers at the 2017 Chicken Marketing Summit. The event will include a panel of experts with experience communicating with activists, buyers and consumers to discuss the issues and the types of conversations that poultry marketers need to be having with both consumers and poultry buyers.
The Chicken Marketing Summit will be held July 16-18 at the Grove Park Inn, Asheville, North Carolina. For more details on the Chicken Marketing Summit, please visit www.wattglobalmedia.com/chickenmarketingsummit.