China’s egg industry should receive a boost by the end of this year with the opening of the Egg World Science Museum (EWSM).
Don’t think for a minute that this is a dusty old collection of eggs, gathered over centuries, and stored away in drawers to be accessed by dedicated ornithologists. No, this is something far more dynamic, aiming to benefit industry and consumers alike.
The EWSM is a joint initiative, based at the Shanghai University of Sport, that will work to promote the understanding of eggs as a health food and their role in sports nutrition. Alongside these two functions, however, it will offer a whole lot more.
What’s on the menu at the EWSM
Exhibitions, interactive zones, cooking and tasting areas, games and even live broadcasts are on the agenda and, along with education, the museum will conduct research and offer consultancy.
Its developers say that it will be showcase the “culture and development of China as the world’s largest egg producer and consumer, displaying advanced technology and rich egg products”.
The EWSM will act as a center for the exchange of ideas on production and processing, highlighting the most advanced technologies, and will inform the public about eggs both generally and scientifically.
The museum covers an area of 1,700 m2 and has received an initial investment of ¥5 million (US$683,900.95), and can be accessed free of charge by industry partners and is also free of charge to young people and students by appointment.
Who is behind this center for egg advancement?
The EWSM is a joint initiative, comprising Lyja Media - publishers of Poultry International China edition, layer technical support organization the National Layer Technology System, along with various egg enterprises.
Why base the ESWM in a sports university, beyond the obvious connection of the value of eggs in sports nutrition?
The Shanghai University of Sport has 10 schools in total. While table tennis, athletic performance, and martial arts are amongst them, the university also hosts schools of journalism, health, and economics, amongst others, so there are plenty of opportunities for cross-learning.
The construction of the museum is now complete and the internal fit-out is underway, so if you are in Shanghai towards the end of this year, or early, next, you may want to pay a visit.
