Mercy for Animals grades companies that signed on for BCC

Count Your Chickens report shows the extent to which companies are progressing toward fulfilling Better Chicken Commitment pledges.

Roy Graber Headshot
Report Card
Nikolai Zotov | Bigstock

Animal rights group Mercy For Animals has released its 2023 Count Your Chickens report, in which the organization offered grades to U.S. companies for their progress in meeting their pledge to align their poultry supply with the Better Chicken Commitment (BCC).

In the report, Mercy for Animals, stated that more than 200 North American companies vowed to abide by the BCC, with many of them setting implementation deadlines for 2024, 2025 and 2026.

“With these deadlines rapidly approaching, it is critical for companies to preserve their customers’ trust by publicly reporting their progress and publishing roadmaps toward fulfilling their promises,” the report read.

The grading is done on an A-though-F scale, similar to that of a school report card.

Companies receiving an A

The companies to receive an A grade were rated as such because they have reported their progress toward meeting their BCC goals and have published roadmaps for fulfilling their policy commitments:

  • Aramark
  • Blue Apron
  • Blue Sushi Sake Grill
  • Campfire Treats
  • Evermore
  • Hellofresh
  • Norwegian Cruise Lines
  • Peet’s Coffee
  • Pret A Manger
  • Sprouts Farmers Market
  • Sun Basket
  • Sweetgarden

Companies receiving an A-

The companies to receive an A- have reported more than 50% progress for at least two BCC policy components. They have also published clear roadmaps for fulfilling their policy commitments. Those companies are:

  • Applegate
  • Butcherbox
  • Farmer’s Fridge
  • Giant Eagle
  • Good Chop
  • Ikea
  • Marley Spoon
  • Natural Grocers
  • Nona Lim
  • Nugget’s Healthy Eats
  • Open Farm
  • PCC Community Markets
  • Port Townsend Food Co-op.
  • Southwest Foodservice Excellence
  • Square Baby
  • The Honest Kitchen
  • Thrive Market
  • Whole Foods Market

Companies receiving a B grade

The companies to receive a B grade, according to the report, have reported more than 50% progress for at least one BCC Commitment, but have not published any clear roadmaps for fulfilling their policy commitments. Those companies are:

Companies receiving a C grade

The companies that have reported some progress toward their broiler welfare goals but have not achieved 50% progress for any element of the BCC and have not published any roadmaps to policy fulfillment received a C grade. Those companies are:

  • Bento Sushi and Snowfox Group
  • Chipotle
  • Earth Animal
  • The Cheesecake Factory
  • Unilever

Companies receiving a D grade

Companies that received a D grade do not have broiler welfare policies that cover the full list of BCC requirements. However, their policies align with some elements of the BCC and they are reporting progress toward their broiler welfare goals. No roadmaps to policy commitment fulfillments have been offered by them, either. Companies to be graded with a D are:

  • Albertsons
  • Campbell’s
  • Kroger                                                          
  • McDonald’s

Companies receiving a D- grade

These companies received a D- from Mercy for Animals because they have BCC policies but have neither reported measurable progress nor have they published roadmaps for policy fulfillment:

  • Au Bon Pain
  • Boston Market
  • BurgerFi
  • Burgerville
  • Caribou
  • Creative Dining Services
  • Delaware North
  • Elior North America
  • Epicurean Feast Cafes
  • First Watch
  • Focu Brands
  • Frisch’s Big Boy
  • HHS Culinary
  • Just Salad
  • Noodles & Company
  • Pollo Tropical
  • Red Robin
  • Restaurant Brands International
  • Sodexo
  • Starbucks
  • Subway
  • TGI Fridays
  • White Castle
  • Woworks

Companies receiving an F grade

The following companies received failing grades by Mercy for Animals because they have not reported any progress toward meeting their BCC policies and their policy statements are partial, diminished or no longer public:

  • Cava
  • Chopt
  • Denny’s
  • Dunkin’
  • Le Pain Quotidien
  • Nathan’s Famous
  • Oak View
  • Snap Kitchen
  • Sonic Drive-In
  • Unfi
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