By 2035, Generation Z will be the primary purchasers of protein and this will have a significant impact on the way that chicken is raised, processed and marketed. Are you ready?
Chicken producers, processors and marketers need to start planning how to future-proof communications, as well as the broiler supply chain, with the unique consumer expectations and needs of Generation Z.
At the 2024 Chicken Marketing Summit, held at the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 29-31, 2024, industry experts will preview the consumer of 2035 and the issues that will impact their protein choices.
For the first time, Chicken Marketing Summit will feature TWO SESSION TRACKS. In addition to the traditional marketing sessions, a new track will explore how the industry will meet consumer expectations by adapting new and existing technologies to raise and process broilers utilizing fewer resources and with improved welfare, food safety and ease of preparation.
Test your preparedness for the chicken consumer of tomorrow with this short quiz.
Attend the 2024 Chicken Marketing Summit
Make plans to attend the 2024 Chicken Marketing Summit at the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 29-31, 2024. This one-of-a-kind event will look forward to the consumer of 2035 and the issues that will impact their protein choices.
For the first time, the Summit will have two content tracks. As always, one track will focus on consumer trends of today and what will be expected in 2035 and how advancing digital technology will impact how chicken will be sold and marketed in the future. The second content track will explore how the industry will meet consumer expectations by adapting new and existing technologies to raise and process broilers utilizing fewer resources and with improved welfare, food safety and convenience.
Registration is now open for the Chicken Marketing Summit with early savings available until May 31.
