J. Jones, executive director of the National Institute for Animal Agriculture (NIAA), will lead attendees in identifying animal agriculture’s “big, hairy, audacious goal” (BHAG) in the closing session of the Animal Agriculture Alliance’s 2024 Stakeholders Summit. The event, scheduled for May 8-9 in Kansas City, Mo., will close registration on May 3. A virtual recording pass is available for those unable to attend in person. Registration link: https://bit.ly/AAA24.
Animal agriculture, boasting millennia of successes in the food system, is poised to define its BHAG–aspirational goals that inspire innovation and creativity. In the session titled “Crossing the Finish Line: What is Animal Agriculture’s BHAG?,” Jones will explore why a collective BHAG is essential for the industry’s continued creativity and innovation in today’s food system.
Hannah Thompson-Weeman, president and CEO of the Animal Agriculture Alliance, emphasized the importance of forward-thinking goals: “While we’ve made incredible strides in areas such as animal welfare and environmental stewardship, there’s always room for improvement. Identifying our BHAG now ensures that animal agriculture continues to lead in innovation and progress.”
Jones, known for his analytical leadership, spearheads NIAA’s efforts to drive positive change in the food system. With degrees in animal science and industry and international agriculture from Kansas State University, Jones is passionate about collaborating with stakeholders to advance animal agriculture.
The annual Stakeholders Summit brings together decision makers from farms, allied industries, food processors, legislatures, media and more. Media registration is complimentary; contact Emily Ellis at [email protected] for details.
For the latest information, visit the summit website and follow #AAA24 on social media. General inquiries can be directed to [email protected] or (703) 562-5160.
Get involved:
Refer a friend: Recommend a first-time summit attendee, and both you and your friend will be entered to win a $100 gift card. Register with a referral by May 3 for eligibility
Donate to the Silent Auction: Support the 2024 College Aggies Online scholarship program by donating an item by April 26. Contact Grace Platte at [email protected] for details
The 2024 Summit is made possible by generous sponsors including Farm Journal, Meatingplace, Successful Farming and more.
