News and analysis for the global poultry industry.
Egg Production / Cage-Free Laying Systems
on July 25, 2013

Egg production and the assurance of tracking, tracing

Could the egg industry survive its own horsemeat scandal? It pays to know where your eggs have come from and where they have gone, explains Job Beekhuis.

It was not so very long ago that horsemeat masquerading as beef grabbed headlines around the world. Consumers lost confidence, supermarkets lost money, and meat processors lost business. Various traceability systems have come under scrutiny as a consequence.

Poultry International spoke recently to Job Beekhuis, CEO of Ovotrack, about traceability…

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