on June 4, 2018
Cage-free eggs, slow-growth broilers: Will consumers pay?
A recent consumer survey provides insight into how much more US consumers say they are willing to pay for cage-free eggs and slow-growth broilers.
The traditional consumer equation for food consisted of three factors: How much does it cost? Is it convenient? How does it taste? However, the consumer’s thought process has gotten far more complex. Now, consumers want to know things like: Was the animal treated humanely? Is the product GMO free? Is…
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