News and analysis on the global poultry
and animal feed industries.
Mark Clements

Mark Clements

Mark Clements is the editor of Poultry International. To contact Clements, email


Can poultry benefit from 2019’s eating trends?

Shifting consumer demands present opportunities and challenges in producing and positioning poultry meat and eggs.
Changing consumer tastes reflected in 2019's eating trends offer chicken and egg producers several opportunities for product innovation but present challenges too.
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Opening farms to public can tackle misconceptions

For any poultry producers feeling misunderstood or underappreciated, there’s a tried-and-tested solution that can help to turn things around.
The best way to overturn misconceptions about poultry production and animal agriculture may be to open farms to the public more. Open Farm Sunday does just that.
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Archaeology shines light on the modern broiler

The oft-cited connection between urbanization and demand for chicken would appear to be nothing new while a medieval chicken may have been unrecognizable to an ancient Roman.

Examining  excavated chicken bones in Europe suggests that the chickens that were larger, less aggressive and able to live in smaller spaces are not completely the result of modern breeding practices, religion may even have contributed to their development.

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Could switching to chicken help mitigate climate change?

New publication argues that switching from red to white and alternative meats, and farming more intensively could cut greenhouse gas emissions.
Consuming more chicken and pork in place of beef and lamb could free up land for reforestation and help reduce greenhouse gas emissions, according to a new land use report from the UK which argues that eating habits and agricultural production must change to slow climate change.
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How to properly implement poultry farm biosecurity plans

Biosecurity programs need to reflect the circumstances of the individual farm, while their implementation should be central in the values of each and every worker.
To ensure good biosecurity on poultry farms, plans must reflect a farm's individual circumstances, and its implementation must be at the heart of employee values.
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4 poultry biostatistics and big data perspectives

The collection and analysis of data from poultry production will allow different groups to increase their contribution to successful production.
Learn how big data can offer the poultry industry numerous insights into how to raise productivity and minimize problems, and how each contributor to the production process will have their own particular needs, and offer specific interpretations.
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Morals, environment in poultry production under spotlight

Reducing emissions on poultry farms and views on the rights and wrongs of modern poultry farming come under the spotlight at EuroTier.
How impending tighter rules on emissions from poultry houses and how the public judges modern poultry farming methods under spotlight at German trade fair EuroTier.
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