News and analysis for the global poultry industry.

Christian Martin

Christian Martin is director of Global Animal Nutrition, DSM Nutritional Products.


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Consumer education through the branding and marketing of eggs

Eggs can be more than a simple staple, but consumers need to be engaged and products need to be differentiated to make the most of the opportunities that exist with growing consumer interest in the relation between health and diet.
It is more important than ever to educate consumers about the benefits of functional foods. The egg industry can take a few cues from the US dairy industry, which has been producing and selling functional foods since the 1930s.  
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