The National Turkey Federation presented its 11th annual “Turkey on the Menu” (TOM) Awards at its national convention February 14. The awards recognize food service providers in the categories of supermarket foodservice, fast food, quick casual, mid-scale and full service dining who best featured innovative turkey dishes on their menus.
“The TOM awards truly illustrate how diverse food service establishments — from fast food to full service dining — are embracing turkey," said National Turkey Federation president Joel Brandenberger. "Its versatility and great taste have empowered chefs to use turkey in so many interesting and truly creative ways. The TOM awards honors these innovators, and give them industry-wide recognition they so deserve.”
In alphabetical order by category, the 2013 TOM recipients are:
- Fast food: Subway, Arby's
- Full service: Sweetwater Chophouse
- Mid-scale: The Good Egg
- Quick casual: Specialty’s Café and Bakery
- Supermarket foodservice: Wegman’s Food Markets Inc.
Federation members nominate the foodservice chains that exemplify the criteria of the TOM award. Entrant applications address questions regarding turkey menu applications, the item’s consumer appeal, how the chain promotes the menu items through marketing and turkey’s food cost percentage. A panel of objective foodservice professionals rates the entries on consumer appeal, versatility, taste, value and how the turkey application benefits the operation.