Herbro Ltd., part of the Hercsihús Ltd. integration in Hungary, is to more than triple its annual production of day-old chicks with SmartPro single stage incubation technologies from Pas Reform. The hatchery modernization and extension program -- which also includes hatchery automation for candling and transfer, chick counting and boxing, full HVAC (climate control) with energy-saving heat recovery system and washing machines  -- will bring total production to more than 34 million day-old chicks each year.

The company, founded in 2008 to ensure the continuous production of quality day-old-chicks for Hercsihús’ integrated operations, is expanding its capacity in response to an expanding share of the domestic market and new opportunities for growth.

Based close to Hercsihús Ltd’s headquarters in Hernád, Hungary, the new Herbro hatchery is an investment for the combined integration, which currently processes 14 million chickens annually through a network of owned- and contracted farms throughout Hungary. Sister company Bro-Ker-Bét Ltd.’s yearly production is 18 million Ross, Cobb and Sasso breed hatching eggs, with parent stock farms located close to the hatchery near Újhartyán. Associated production in collaboration with a German company brings annual production up to more than 20 million broilers a year, with additional hatchery operations.