The Alltech REBELation concludes with a challenge

Challenging the audience to “never say never,” Alltech founder and president Dr. Pearse Lyons concluded the Alltech REBELation. He urged the more than 3,000 attendees to look beyond the obvious.

“Create your business one relationship at a time,” he said. “Find the extra mile and go there. Learn how you, too, can build a $2 billion company if you empower your team, one person at a time.

"My challenge to you is to see the world as it is. Are you impacting the world or is the world impacting you? It is all about risk, action and reward.” At the same time, he said, “You’ve got to love the journey.”

Lyons quoted the late Sen. Edward Kennedy: “The work goes on, the cause endures, the hope still lives, and the dream shall never die.” Lyons said, “That’s what this is about. What’s your dream? Where are you going? How can we help you achieve it?”

Lyons told attendees to write down their dream and their risk on a piece of paper. “Bring it back next year, and let’s celebrate together,” he said.