As a next step towards Orffa’s strategy of global market presence, New Generation Animal Healthcare Products Inc. (NGAHPI) has been appointed distributor in the Philippines for the Excentials range of nutritional solutions. The products range is currently introduced into the market, and is accompanied by the high-level technical support model, typical for Excentials and its parent company Orffa. Excentials products are the specialties and in-house developed innovations of Orffa, a leading Europe based feed additive marketing company.
To emphasize the uniqueness of these products, EDL Group has created New Generations Animal Healthcare, Inc., a business unit geared up to position the Excentials products into the market. Business unit manager Allan B. Casajeros says, “The Excentials feed additive range is rather unique and innovative, thus we felt the need to service our customers with the similar business model as Orffa is carrying out worldwide, based on service and technical support. ” Sales director Dr. Lope V. Marigsa further mentions that special emphasis has to be given once more on the technical support: “We are in it for the long term and want to create added-value for our customers. This can only be done by supplying innovative products in combination with proper technical back-up.”
Excentials Asia-Pacific area manager René Noteborn acknowledges how pleased the company is with this approach of New Generations Animal Healthcare: “Excentials’ innovative specialties, being Orffa’s flagship product range, bring technical added-value products and concepts to the customers. Introducing such innovations requires trust, long-term presence and partnerships with our end-users. ”
Orffa also seeks synergies with its other product lines like vitamins and API as well. According to Orffa CEO Dr. Eddy Ketels, “Orffa’s business model is based on a synergistic mix of ingredients and specialty products. This model proves very successful in Europe and during the last couple of years we are rolling it out on a global level as well. We still have a couple of blind spots on the global map, which we are committed to covering. Our standards of distributor selection are high and that is why we are very proud to start our cooperation with New Generation Animal Healthcare as our newly appointed distributor for the Philippines.”