Here are 9 things you should know about U.S. chicken consumption, based on the results of a survey commissioned by the National Chicken Council (NCC) and conducted online by ORC International June 22-24 among 1,019 adults.

See highlights from this survey in the infographic “U.S. Chicken Consumption.”

 

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  1. 85% of consumers  have eaten a chicken meal or snack from a supermarket in the past 2 weeks
     
  2. 3.3 is the average number of times  consumers have eaten a chicken meal or snack from a supermarket in the past 2 weeks
     
  3. 23% of consumers  anticipate eating more chicken from the supermarket in the next 12 months
     
  4. Freshness, price and taste  are the attributes most likely to influence likelihood to purchase chicken
     
  5. 55% of consumers  are more likely to purchase locally raised chicken
     
  6. 26% of consumers  are more likely to purchase chicken treated with animal-only antibiotics
     
  7. 67% of consumers  have eaten a chicken meal or snack from a food service establishment in the past 2 weeks
     
  8. 1.8 is the average number of times  consumers have eaten a chicken meal or snack from a food service establishment in the past two weeks
     
  9. 14% of consumers  anticipate eating more chicken from food service establishments in the next 12 months

Funding for the study was provided by WATT PoultryUSA and Elanco. View the full chicken consumption survey presentation.