Executives from Tyson Foods said the company has made the transition from a protein producer to a leading food company with a portfolio of well-known retail brands. Building momentum for innovation and growth was the focus of Tyson speakers at the 2016 Consumer Analyst Group of New York Conference.
“We’re a different company – different from what we were, and different from everybody else,” said Donnie Smith, Tyson’s president and chief executive officer. “We’re a growth company with advantaged brands in advantaged categories.”
“Our portfolio is positioned to grow ahead of the competition,” Andy Callahan, president of retail packaged brands for Tyson Foods, said. “Our model drives value creation. We make the most money where we have the highest potential for growth.”
“A key contributor to our results has been the incredible innovation momentum we are generating and the impact it is having on the marketplace,” according to Sally Grimes, Tyson’s president of international and chief global growth officer.
Tyson Foods is ready to meet increasing consumer demand for convenience foods high in protein with a series of new product launches under the Jimmy Dean, Tyson, Hillshire and Ball Park brands.
Grimes introduced a new platform for the Tyson brand, Keep it real. Keep it Tyson. “Tyson is a brand people trust, care about and come back to time and again,” Grimes said.