After a string of major new account wins in recent months, NatureForm Hatchery Technologies is expanding its management team with the appointment of Robert Bowen as regional sales manager for the Western U.S.

With 19 years’ in live production and incubation sales, Bowen brings a wealth of experience both in sales and as a hatchery customer to his new role. He previously held sales management positions with Incubation Systems Inc. and ChickMaster; other experience includes the role of breeder hatchery manager for both Koch Foods and Tyson Foods.

Speaking about his appointment, Bowen says: “I am delighted to be joining NatureForm in what is a very dynamic period of expansion for the business.

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“Having worked on both sides of the fence, I understand the challenges the U.S. poultry industry faces and I have enormous confidence in NatureForm’s equipment solutions to boost hatch results and improve chick quality. This plus having access to Pas Reform Academy training for hatchery customers here in the U.S. makes this a very exciting career move for me.”

Welcoming him to the business, NatureForm CEO Steve Warren, concludes, “Robert’s focus on building robust, lasting customer relationships comes from a place of knowledge and understanding. We are very pleased to be welcoming him to the NatureForm team and wish him every success in his new role.”