Bernard Matthews, the largest turkey company in the U.K., is seeking to be sold.

The company, according to a BBC report, advised its employees in an email that the company had appointed advisors from the firm PriceWaterhouseCoopers to seek prospective buyers.

The company, which has been going through financial struggles in recent years, was purchased by Rutland Partners in 2013. Since that time, the company introduced a new logo and rebranding campaign in hopes of returning the company to its roots and making it more relevant for today’s consumers.


Alan Jamieson was named the chairman of the company in April.

Jamieson, in the email sent to staff members, noted that the seeking of a buyer will not affect the internal operations of the business and it will not reduce Rutland Partners’ support for the Bernard Matthews management team as it continues in its efforts to strengthen the business.

Bernard Matthews, which is based at Great Witchingham in Norfolk, was established in the 1950s by a man bearing the same name, who had a vision to make good quality turkey available and affordable. The brand saw huge success between the 1960s to the 1980s with faced-paced innovation and a large, loyal customer base.