Advertisement

News and analysis on the global poultry
and animal feed industries.
Egg Production / North America / Industry News & Trends / Business & Markets
Cage-free eggs 2016
G Baden, Freeimages.com
on December 16, 2016

American Egg Board takes seat on USAPEEC board

Through involvement, American Egg Board will be further committed to building export markets for U.S. eggs

The American Egg Board (AEB) has been welcomed by the USA Poultry & Egg Export Council (USAPEEC) at its winter meeting as both a new commodity member and as a director on the USAPEEC board.   

It is a move that AEB views as an important milestone in advancing its priority to build export markets and demand for U.S. eggs and egg products.

 Anne Alonzo, AEB President & CEO, and new USAPEEC board member, said: “Exports is one of the key strategic growth pillars in AEB's new 2017 strategic plan. Joining our partner, USAPEEC, as a member of its prestigious board and working closely with my counterpart, USAPEEC President Jim Sumner, is an important milestone in powerfully advancing our mutual goal of expanding egg market share in key markets. After all, 96 percent of the world’s population doesn’t live here, and we look forward to sharing our nutrition-packed, affordable and high-quality USA eggs with new customers in new markets.”  

At the AEB/USAPEEC Egg Members Breakfast, egg producers learned of early deliverables by both organizations, including gathering egg export market intelligence, readout of successful egg missions to foreign markets, as well as training USAPEEC country directors.

Other AEB priorities

Key egg research is currently underway looking at U.S. eggs' food safety, nutritional quality and functionality. Additionally, AEB’s noteworthy best practices and learnings, earned over many years working with U.S. Quick Service Restaurants (QSRs) and Food Service, as well as its iconic “Incredible Egg’ marketing materials will be repurposed and transferred for export success. A 2017 Egg Industry Export Program will be released in January 2017.

Comments powered by Disqus