Anne Mere, Chief Marketing Officer (CMO) of HKScan Corporation, will take over as the new EVP Consumer Business Baltics, effective Jan. 19. For the time being, she will continue as Group CMO and as a member of the company's management team. Mere will report to Jari Latvanen, CEO of HKScan.
Mere has worked for HKScan for 13 years in various positions such as EVP of HKScan’s Consumer Business in Finland and the Baltics. She has also been Managing Director of AS Rakvere Lihakombinaat, which was formerly part of AS HKScan Estonia.
Jyrki Karlsson will serve as EVP, Consumer Business in Finland and the Baltics, and remain a member of the HKScan management team. Karlsson continues to report to Latvanen.
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