The increasing strength of Cobb in the Asia-Pacific region was highlighted at the biennial gathering of team members in the Philippines.
At the recent meeting, general manager Pelayo Casanovas said, “Cobb has achieved a growing market share in Asia-Pacific substantially over the last three to four years, and we are on target in 2017 to become the breed of choice in the region.
“On top of the new facilities, we’ve built in China and our plan to produce grandparents in New Zealand, we are also growing our sales and technical team. Our goal is to have a strong, highly skilled team of professionals who are an integral part of the Cobb family supporting our customers. We’re also launching an advertising campaign that highlights the expansion of our team in Asia,” Casanovas said.
“On the product side, we are introducing the CobbMV male which is expected to gain at least two points of feed conversion improvement,” he added. “The CobbMV male has previously demonstrated great performance in all climates with outstanding fertility and has also improved broiler livability. We are going to do a full launch at VIV Asia 2017, and we’re really excited about it.”
During the week, Roy Mutimer, regional vice president EMEA and Asia-Pacific, spoke about global developments for Cobb, while technical experts Winfridus Bakker and Cody Polley shared their knowledge about breeder management with the team.
Cobb Asia is also introducing a Chick Improvement Plan to help key customers improve their breeder performance, taking advantage of the company’s worldwide expertise in breeder management.