Trouw Nutrition expands portfolio with SelkoIntelliBond
The company's new product range is the first hydroxy trace minerals for animal nutrition
Following the acquisition of U.S. based company Micronutrients by global animal feed company Nutreco, its animal nutrition company Trouw Nutrition has announced the global integration of the Selko IntelliBond product range. The world’s first hydroxy trace minerals for animal nutrition are now incorporated into Trouw Nutrition’s feed additive portfolio, marketed under the brand Selko IntelliBond.
Jeff Cohen, Vice President of Sales and Marketing at Micronutrients says, “Launching Selko IntelliBond worldwide is an opportunity we have been looking forward to for a while. When you consider the current success of these trace minerals, their potential in a larger market looks very promising,”
Selko IntelliBond are hydroxy trace minerals, the most technologically advanced form of trace minerals designed for animal feeds. Selko IntelliBond products have high bioavailability, leading to increased animal performance and lower environmental impact.
Hydroxy trace minerals have, due to their unique crystal structure, major advantages compared to inorganic trace minerals. These minerals have superior handling and stability properties, and are less reactive on sensitive feed components. This improves the quality of premixes.
The popularity of the product has grown steadily in the U.S. in the past few years, so much so that global animal feed giant Nutreco acquired the brand in 2016. Trouw Nutrition, a Nutreco company, seeks to unlock the true potential of Selko IntelliBond by making it available for purchase on a global scale.
“The IntelliBond brand is well known in North-America. We are excited to take the next step within the extensive network of Trouw Nutrition,” says Kevin Perryman, Director International IntelliBond Business. “We are looking forward to introducing the livestock industry around the world to this new form of minerals.”
In their feed additive portfolio, Trouw Nutrition now offers two types of trace minerals, each providing value along the feed to food chain with unique properties. For sows, breeders and pets, the Selko Optimin range offers customers an effective source of organic trace minerals. Selko IntelliBond copper and zinc minerals are available for production animals such as piglets, fattener pigs and broilers for optimum performance.