Nutriad, world leader in feed additive solutions for livestock and aquaculture, announced the appointment of Jeroen De Gussem as Marketing Director and Joke Van De Velde as Marketing Communications Manager. Operating out of the Dendermonde (Belgium) headquarters they will support Nutriad in its’ growth ambitions across geographies and species.
Nutriad CEO Erik Visser said, “Over the past years Nutriad has significantly grown its market share. To ensure we keep on working closely with customers, suppliers and our own technical staff in bringing new concepts to market and reach producers across the world we constantly invest in people. Our marketing department will ensure that our commitment of being big enough to cover the world, yet small enough to care will be applied towards achieving growing customer intimacy.”
De Gussem holds a master degree in Biotechnology and Laboratory Animal Science. He will finish his MBA this year and has extensive experience in animal health and nutrition. Most recently, De Gussem was a partner in a company that provided independent research for the veterinary pharmaceutical and nutritional industry.
He said, “I have always been intrigued by how science can be applied into workable solutions for producers. Joining Nutriad allows me to focus on just that. Many companies try to enter the feed additives market, but Nutriad truly stands out as their technical excellence has allowed them to introduce concepts that prove themselves in the most challenging circumstances.”
Van De Velde was trained as a Marketing and Communication specialist and has worked on brand and content communication in a variety of industries.