Diversified has named George Murdoch as Director of Business Development, responsible for launching new products, supporting profitable growth of current products, and developing and maintaining strategic partnerships. He joins the company amidst an exciting period of growth of the Diversified product line.

Over the last few years, Murdoch served as an Executive Management Consultant to capital equipment companies, including the sensor technology startup, Lumense. Prior to consulting, he held various leadership and senior management roles during his 24 year tenure at Berkshire Hathaway owned Chore-Time Brock, Inc. where he focused on the development of sales channels, service capabilities and strategic partnerships.

Murdoch is an alumnus of two top Georgia universities. He earned his Master of Business Administration from Georgia Institute of Technology, and his Bachelor of Science in Agricultural Engineering from the University of Georgia.