News and analysis for the global poultry industry.
Broiler Husbandry / North America
on November 6, 2017

Chicken consumption survey reveals purchase influences

National Chicken Council’s survey of chicken usage reveals shifts in consumption behavior and consumer attitudes about purchase criteria and product claims.

The National Chicken Council’s survey of chicken consumption behavior showed the frequency of consumption in 2016 and potential shifts in future consumption behavior.

  • Price, freshness and taste are key purchase considerations but other elements are at play.
  • Most consumer concerns focus on health and food safety, though other concerns exist…
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