News and analysis for the global poultry industry.
Industry News & Trends / Sustainable Agriculture / North America
on January 10, 2018

Ex-Tyson CEO: Don’t let ‘Orson Welles’ tell story of ag

Donnie Smith says people once believed Martians were attacking, so they will also believe untrue horror stories involving agriculture

Today’s consumers are cynical and gullible, so people in the agriculture industry need to make sure the messages being heard are accurate, said Donnie Smith, former CEO of Tyson Foods.

Smith, who retired from his leadership role with the largest poultry company in the United States at the…

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