News and analysis for the global poultry industry.
Sustainable Agriculture / Egg Processing / Broiler Husbandry / Egg Production
on February 28, 2019

Modern egg marketing geared toward younger generations

New technologies are facilitating conversations between egg producers and consumers, resulting in new ways of ensuring consumer satisfaction.

New ways of marketing eggs take into account the changing demands of today’s consumers, and technology’s ability to respond to those demands.

Within 10 years, millennials, those born between 1981 and 1997, and Gen Z, born between 1998 and 2016, will account for more than half of the global…

To view the full article, please register or login.