NatureForm Hatchery Technologies has appointed hatchery specialist Rory Harman as Regional Sales Manager North America, based at the company’s Jacksonville HQ in Florida.

Rory joins NatureForm with over 35 years’ experience in the US hatchery industry. Starting his career in hatchery maintenance and management in Georgia with Gold Kist Inc. in 1983, he spent 15 years as a technical advisor and consultant, specializing in hatchery automation design, with companies including Texas-based Pilgrim’s Pride Corp. He has been an area sales manager since 2012.


Commenting on his appointment, Rory said: “It was the positive feedback I heard from existing NatureForm/Pas Reform customers on their equipment, service, and support that convinced me to join NatureForm. The total hatchery solutions and innovations offered by Pas Reform will definitely lead the industry for years to come.

NatureForm President Steve Warren said on Rory’s appointment: “From the start-up position just five years ago, Pas Reform and NatureForm have evolved into major players in North America’s hatchery industry. Rory’s appointment is a logical and important next step. We wish him every success in his new role and look forward to continuing expansion in this dynamic market.”