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Consumer Trends
Fatburger rolls out new chicken offerings
New chicken strips come in regular and Nashville Hot flavors.
Brand Insights
Producing healthy poultry meat in a cost-effective way
Baader
Learn how poultry processing solutions can optimize equipment uptime and increase yield.
Consumer Trends
Influencer recommendations to drive poultry, egg marketing
Poultry and egg companies should focus on social media trends such as functional foods for health to drive marketing and increase sales.
Chicken Marketing Summit News
What impact will Generation Z have on chicken consumption?
What changes, what doesn’t when it comes to protein purchase preferences in 2035.
Chicken Marketing Summit News
Springer Mountain Farms marketing focuses on core values
Springer Mountain Farms faced a considerable challenge when its top supplier of non-GMO feed increased prices significantly.
Sustainability
No 'silver bullet' solution for poultry sustainability
Sustainability in the poultry industry impacts everything, including the consumer, producer, environment and wallets.
Chicken Marketing Summit News
Get ready for the chicken consumer of 2035
Start thinking now about how to best connect and communicate with future shoppers.
Chicken Marketing Summit News
Lee's Famous Recipe Chicken undergoes a brand refresh
In the evolving landscape of the culinary industry, Lee's Famous Recipe Chicken embarked on a quest to revitalize its brand essence and reignite a spark of innovation in 2023.
Consumer Trends
New offering from Zaxby’s: Chicken Finger Tacos
Two varieties of Chicken Finger Tacos will be available at Zaxbys for a limited time.
Sustainability
UK grocer Sainsbury’s adopts paper packs for breaded chicken
The change will save plastic and help consumers in their recycling efforts.
Agrifood Angle
Is new Costco rotisserie chicken packaging really worse?
The switch from a hard package to a sealable bag leaves some consumers dissatisfied.
Chicken Marketing Summit News
Huey Magoo's positions itself as the Filet Mignon of Chicken
Huey Magoo’s brand objectives for 2023 were to obtain a unique position that would set the brand apart from other big-name brands and competitors in the chicken category.
Consumer Trends
Whataburger, Carl’s Jr. bring back popular chicken sandwiches
Carl’s Jr. reintroduces the Teriyaki Char Chicken Sandwich while the Buffalo Ranch Chicken Strip Sandwich returns to Whataburger.
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