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Chicken Marketing Summit News
Latest News
Chicken Marketing Summit focuses on the value of chicken
Rising food prices and inflationary concerns mean that cost-conscious consumers are looking to stretch their dollars further in 2023. This places chicken in a unique position. Learn how to best position chicken as the protein at the center of the place for value-driven consumers.
Brand Insights
Gut health: Getting the most out of bioshuttle programs
To complement coccidiosis vaccination, in-feed anticoccidial products can be used as part of a bioshuttle program to control Eimeria oocysts and manage gut health in chickens. Poultry Health Today takes a look at how bioshuttle programs are a valuable tool for managing coccidiosis and options for poultry producers raising birds for the No Antibiotics Ever market. Brand Insights from Poultry Health Today.
Zoetis
Consumer Trends
Chicken retail, foodservice adapt to rising food costs
Consumer worries about volatile gas and energy prices, higher food prices and a potential recession are disrupting the status quo for chicken foodservice and retail. Many brands are turning to new technologies and innovative promotions to streamline operations and upgrade the shopper experience.
Consumer Trends
Chicken sandwiches, TV ads fuel Wingstop first quarter sales
A popular chicken sandwich and an increased focus on ad spots during sport events propelled Wingstop to a 20.1% increase in same-store sales during the first quarter ending April 1, company president and CEO Michael Skipworth said during a call with investors.
Consumer Trends
Focus on consumer segmentation to improve chicken marketing
Sustainability continues to grow in importance for the modern chicken consumer. However, other factors, including rising prices and welfare practices, also play a role in purchasing decisions. With consumer demand shifting rapidly, how can marketers best engage with consumers?
Latest News
Deadline for Chicken Marketer of the Year extended to May 12
To give chicken marketers and sales more time to put the finishing touches on their world-class entries, the Chicken Marketing Summit is thrilled to announce that the deadline for the Chicken Marketer of the Year award has been extended to May 12.
Consumer Trends
Are plant-based proteins too focused on mimicking meat?
The meat alternative sector is letting down consumers by exclusively targeting ways to replicate the taste, texture and mouthfeel of consumers and other proteins.
Consumer Trends
High beef prices drive more foodservice to chicken
A growing number of foodservice chains are positioning chicken over beef as the star of their menus.
Consumer Trends
Post Malone: Rapper, singer, Raising Cane’s designer?
Post Malone may be best known as a rapper, singer and producer, but his latest collaboration is a bright pink Raising Cane’s.
Consumer Trends
Will climate-conscious consumers choose chicken?
With consumer concerns about sustainability at all-time high, retailers and foodservice are prepping for the dawn of the climavore. Will this new brand of consumers choose chicken?
Consumer Trends
Amy Sedaris hams up celebrity-inspired sandwiches
Comedian and actress Amy Sedaris is using Hillshire Farm deli meats to create flavor-packed sandwiches inspired by some of her famous friends.
Consumer Trends
VIDEO: Is HPAI in commercial poultry here to stay?
The current H5N1 strain of (highly pathogenic avian influenza (HPAI) is now found in wild birds in North and South America, Europe, Asia and Africa and has caused record losses of domestic poultry in Europe and North America.
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