Prepare yourself for the chicken consumer of 2035

How will Gen Z change chicken production?

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Chicken Burgers On Tray

By 2035, Gen Z will be the primary purchasers of protein, and this will have a significant impact on the way that chicken is raised, processed and marketed.

While I’m fairly certain that taste, affordability and convenience will always matter, there’s still a lot of debate about what else the consumers of tomorrow will be looking for.

Members of Gen Z – born between 1997 and 2002 – have always known cell phones and are considered digital natives. They increasingly say that they’re concerned about sustainability and animal welfare, more than any generation before them.

But how will those values change as this demographic grows up and it’s time for them to buy protein for themselves and their families?

Attend the 2024 Chicken Marketing Summit

Make plans to attend the 2024 Chicken Marketing Summit at the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 29-31, 2024. This one-of-a-kind event will look forward to the consumer of 2035 and the issues that will impact their protein choices.

For the first time, the Summit will have two content tracks. As always, one track will focus on consumer trends of today and what will be expected in 2035 and how advancing digital technology will impact how chicken will be sold and marketed in the future. The second content track will explore how the industry will meet consumer expectations by adapting new and existing technologies to raise and process broilers utilizing fewer resources and with improved welfare, food safety and convenience.

The 2024 Chicken Marketing Summit will provide a unique look forward that will help your operation, from farm to processing plant to distribution, prepare to meet the desires of tomorrow's consumers and keep chicken as the top protein source for U.S. shoppers.

Registration for the 2024 Chicken Marketing Summit is now open. For more information, go to


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